This book is a complete by concise resource on how to become an excellent:
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Public Speaker
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Communicator
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Advocate
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Speech Writer
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Ethical public speaker
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Ethical advocate
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Communicator as a leader
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Communicator as a doctor
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and much more
The authors therefore have wide and deep expertise and experience which they apply to this book.
Overall the book brings together insights from psychology, law, genetics, cognitive science, neuroscience, pedagogics and literature – applying them to decision-making, negotiations, persuasion and communication more broadly.
The authors focus on science-based practical techniques suitable for public speaking and communication across many different contexts.
The authors also provide examples from their teaching and other relevant experience.